Frontier Jewish Leadville  |  Minette Miller: A PortraitHistoric Advertisements

Jews came to Leadville starting in the 1870s and early 1880s. They saw opportunities to meet the needs of the people, especially miners, in this quickly growing mining town. Many of the Jews were already well skilled and knowledgeable in establishing and running businesses. These business owners knew that sales were very important in order to stay in business. Therefore, many of them soon advertised in the early Leadville newspapers to drum up business and continued to do so throughout their business lives.

Major Leadville Events

1878 Rich load of silver discovered from the Little Pittsburgh Mine.

1878 United States passed Bland-Allison Act authorizing the purchase of silver.

1878 Leadville became an incorporated city and held an election.

1890 United States passed Sherman Silver Purchase Act.

1893 After the Panic of 1893, the United States repealed

Sherman Silver Purchase Act.

1896 (Jan-Mar), Ice Palace events.

1896 (Fall), Miners struck against the mining companies and the strike

became violent and deadly.

Leadville Newspapers

Six newspapers began publication in 1879 and 1880 shortly after Leadville incorporated. Some of these papers changed or tweaked their names over time. By late 1885, four of the newspapers merged to form a new newspaper, The Herald Democrat, which still prints weekly editions. From 1886 on, three newspapers published in Leadville into the twentieth century.

These ads are not to scale, and these are only a selection of the ads represented in the physical exhibition.

Advertisement Design

With the widespread use of the printing press, dissemination of news locally became easier and more accessible. By the late 1800s, any small town could have a local newspaper. Leadville started with six newspapers and, with those earliest editions, advertisements were a fundamental feature. A printer manually assembled every article, every advertisement, and every page until publishers started using computers to lay out newspapers about a century later. In addition, the printer hand placed and assembled backwards each letter, line, and decorative element on the page. These pages needed to be backwards because the press printed in reverse, creating a mirror image on the paper. Articles that were mainly text were straightforward to assemble. However, advertisements that were more complex took more care to create. Once made however, the publishers often used the same ads for weeks until the businesses wanted different layouts.

The Advertisements of Leadville Jewish Businesses

May and Shoenberg

Carbonate Chronicle

Saturday, January 3, 1880

Shoenberg

Carbonate Chronicle

Saturday, January 31, 1880

Shoenberg

Carbonate Chronicle

Saturday, January 3, 1880

Shoenberg

Carbonate Chronicle

Saturday, February 14, 1880

Londoner

Carbonate Chronicle

Saturday, January 3, 1880

Londoner

Leadville Daily Herald

Friday, November 5, 1880

Pfeiffer and Sengfelder

Leadville Daily Herald

Saturday, December 11, 1880

Schloss

Leadville Daily Herald

Friday, November 5, 1880

Turner Hall

Leadville Daily Herald

Friday, November 5, 1880

Levy

Leadville Daily Herald

Saturday, December 11, 1880

Kaskel

Leadville Daily Herald

Saturday, December 11, 1880

Hirsch

Leadville Democrat

Saturday, March 12, 1881

Baer

Leadville Democrat

Saturday, March 12, 1881

Kahn

Leadville Democrat

Saturday, May 21, 1881

Monheimer

Leadville Democrat

Saturday, May 21, 1881

Monheimer

Leadville Daily Herald

Thursday, May 18, 1882

Palace of Fashion

Leadville Daily Herald

Thursday, May 18, 1882

Mayer

Leadville Daily Herald

Thursday, March 8, 1883

May and Shoenberg

Leadville Daily Herald

Thursday, March 8, 1883

Hirsch

Leadville Daily Herald

Sunday, April 27, 1884

May and Shoenberg

Leadville Daily Herald

Tuesday, January 6, 1885

Altman

The Herald Democrat

Tuesday, April 13, 1886

Loeb

Leadville Herald Democrat

Tuesday, April  13, 1886

Golden Eagle

The Herald Democrat

Wednesday, May 19, 1886

Hirsch

Leadville Daily Herald

Tuesday, January 6, 1885

Marx

The Herald Democrat

Wednesday, May 19, 1886

Bergerman

The Herald Democrat

Wednesday, May 19, 1886

Flaks

Leadville Herald Democrat

Tuesday, December 14, 1886

Mayer

Leadville Herald Democrat

Tuesday, December 14, 1886

Shoenberg

Leadville Herald Democrat

Tuesday, December 14, 1886

Monheimer

Leadville Herald Democrat

Tuesday, December 14, 1886

May

Leadville Herald Democrat

Tuesday, December 14, 1886

Wolf and Schayer

Leadville Herald Democrat

Tuesday, December 14, 1886

Kline

Leadville Herald Democrat

Tuesday, December 14, 1886

Isaacs

Leadville Evening Chronicle

Monday, May 7, 1888

Cooperman

Leadville Evening Herald

Saturday, July 12, 1890

Cohn

The Herald Democrat

Tuesday, December 3, 1895

Heimberger

The Herald Democrat

Tuesday, December 3, 1895

Heimberger

The Herald Democrat

Friday, January 10, 1896

Temple Israel Foundation

208 West 8th Street

Leadville, Colorado 80461

303.709.7050

Temple Israel Museum

201 West 4th Street

Leadville, Colorado 80461

longled@longled.cnc.net

Hebrew Cemetery

Within Evergreen Cemetery

North end of James Street, Leadville

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