Advertisement Design
Types of Advertisements in Leadville Papers
Display Ads

As the most common ads, they ranged from one column wide to a full page and were often within a box.

Display Ads
Business Card Ads

Similar to display ads, these are about the size of a business card with just basic business information and placed with other similar ads.

Business Card Ads
Business Directory

Stacked under a heading, such as "Business Directory" or "Liquor and Cigars" for example, these slim ads were for general business reference.

Business Directory
Classified Ads

Text ads were sorted under classified headings and usually used to sell something.

Classified Ads
In-Line Ads

These ads were all text of only a few lines and were often repeated the same or with variations throughout the paper. They were separated with divider lines.

In-Line Ads
Single Line Ads

These were just like the In-Line Ads but were only a single line, sometimes with a title, but often without a title. These were also separated with divider lines.

Single Line Ads
Advertisement Design
Creating a Newspaper Ad

With the widespread use of the printing press, dissemination of news locally became easier and more accessible. By the late 1800s, any small town could have a local newspaper. Leadville started with six newspapers and, with those earliest editions, advertisements were a fundamental feature. A printer manually assembled every article, every advertisement, and every page until publishers started using computers to lay out newspapers about a century later.

The printer hand placed and assembled backwards each letter, line, and decorative element on the page. These pages needed to be backwards because the press printed in reverse, creating a mirror image on the paper. Articles that were mainly text were straightforward to assemble. However, advertisements that were more complex took more care to create. Once made however, the publishers often used the same ads for weeks until the businesses wanted different layouts.

Ad Design
Ad Design
Ad Design

Temple Israel Foundation
208 West 8th Street
Leadville, Colorado 80461
303.709.7050

Temple Israel Museum
201 West 4th Street
Leadville, Colorado 80461
longled@longled.cnc.net

Hebrew Cemetery
SW Corner of Evergreen Cemetery
North end of James Street, Leadville
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